IGA Kingsbury Plus Liquor Saves an Estimated 2.5 Staff Days Per Week with Electronic Shelf Labels
7,000 products. Three-day installation. Significant labour savings.
Bricor recently completed a full-store Electronic Shelf Label (ESL) installation at IGA Kingsbury Plus Liquor in Victoria, helping the independent retailer significantly reduce manual ticketing, improve pricing efficiency and streamline daily store operations.
The project demonstrates how digital pricing technology can deliver measurable operational benefits for independent supermarkets.
The Challenge: 1,000 Paper Price Tickets Every Week
Before implementing Electronic Shelf Labels, IGA Kingsbury Plus Liquor was printing and replacing approximately 1,000 paper price tickets every week to manage specials, promotions and price changes.
For a busy independent supermarket, this represented a substantial ongoing labour commitment.
Beyond the time spent printing, sorting and replacing tickets, manual pricing processes also increase the risk of discrepancies between shelf prices and checkout prices.
Store owner Sam recognised the opportunity to modernise the store’s pricing process, reduce repetitive tasks and redirect staff time towards more valuable activities.
The Solution: A Complete Digital Pricing System
Bricor supplied and installed an Electronic Shelf Label solution covering approximately 7,000 products across the supermarket and liquor departments.
Working closely with the store team, Bricor completed the physical installation in just three days, minimising disruption to daily trading.
With the ESL system in place, pricing and promotional changes can now be communicated electronically to shelf labels, substantially reducing the need for manual ticket replacement.
The Results: Saving an Estimated 2.5 Staff Days Per Week
The transition from paper tickets to digital shelf labels has delivered significant operational improvements for IGA Kingsbury Plus Liquor.
Project at a Glance
| 7,000 | Products covered by the ESL solution |
| 3 days | Installation time |
| 1,000 | Paper tickets previously printed each week |
| 2.5 days | Estimated staff labour saved per week |
According to store owner Sam, the new ESL system has substantially reduced the time staff spend managing shelf pricing.
From the Store Owner
“Since moving to electronic shelf labels, we estimate we’re saving around two and a half staff days each week on manual price ticketing.”
— Sam, Store Owner, IGA Kingsbury + Liquor
These labour savings allow the store to redirect valuable staff time towards customer service, stock replenishment and other essential retail operations.
Helping Independent Retailers Work Smarter
The IGA Kingsbury Plus Liquor installation highlights the practical benefits Electronic Shelf Labels can deliver for independent supermarkets.
With frequent price changes, weekly promotions and ongoing labour pressures, traditional paper ticketing can place a significant burden on store teams.
Electronic Shelf Labels provide an efficient alternative, allowing retailers to manage pricing digitally while reducing repetitive manual tasks.
For independent retailers, the opportunity is not simply to replace paper tickets. It is to improve operational efficiency, strengthen pricing execution and free up staff time for higher-value activities.
Considering Electronic Shelf Labels for Your Store?
Bricor provides end-to-end Electronic Shelf Label solutions tailored to the requirements of independent retailers, supermarkets, hardware stores and specialty retail environments.
From initial consultation and system integration through to installation, training and ongoing support, our team works with retailers to deliver practical digital pricing solutions.
Want to understand how Electronic Shelf Labels could improve efficiency in your store?
Explore Bricor’s Electronic Shelf Label Solutions or contact our team to discuss your requirements.
