At Bricor, we’re passionate about bringing modern retail technology to every corner of Australia — from metropolitan centres to the most remote communities. Our latest Electronic Shelf Label (ESL) installation at The Little Bush Pantry in Coen, QLD is a perfect example of how digital innovation can deliver real impact, no matter the location.
Supporting Remote Communities
Coen is a small, remote township in Far North Queensland, where reliable supply chains and efficient store operations are critical. The Little Bush Pantry, a much-loved local grocery store, plays an essential role in the community. By upgrading to a Bricor’s ESL system, the store has moved away from manual paper ticketing to a streamlined digital solution that ensures accurate pricing, reduced staff workload, and a better customer experience.
This installation also supports the Remote Communities Freight Assistance Scheme (RCFAS), with ESLs ensuring freight-related discounts are clearly displayed in real time. For customers, this means confidence that the 20% discount on essential goods is transparent and consistent. For staff, it means less time manually updating labels and more time serving the community.
Key Benefits for The Little Bush Pantry
Drawing from the goals of the project and feedback from the team, the ESL system has already delivered:
- Accurate Price Display
Pricing is updated in real time, eliminating errors and ensuring compliance with RCFAS requirements. - Streamlined Reordering
Stock levels and reorder quantities are displayed on the ESLs, making replenishment faster and reducing the risk of out-of-stock items. - Labour Efficiency
Staff no longer spend hours changing paper tickets. Instead, they can focus on customer service and operational priorities. - Smart Restocking Alerts
LED indicators on the ESLs blink when stock is running low, helping shelves stay full and the shopping experience smooth. - Enhanced Shopping Experience
Customers benefit from clear, consistent, and reliable pricing, building trust and loyalty.
Customer Feedback
We were thrilled to receive a glowing Google review from Sara, representing the Little Bush Pantry team:
“I can’t speak highly enough about the excellent service I received from Bricor! The customer service is above and beyond – Bricor not only helped me secure funding but also took the time to write a proposal specifically tailored to The Little Bush Pantry. We are beyond grateful for the extra effort and support. Additionally, the ESL installation was flawless, and designed to our shop’s needs. We are so happy to have it up and running smoothly. If you’re looking for top-notch service and expertise, I highly recommend Bricor!– Sara, The Little Bush Pantry
Her words perfectly capture the value of bringing this technology to remote Australia.
Looking Ahead
For Bricor, this project is more than an installation, it’s part of our commitment to helping retailers of all sizes and locations embrace digital transformation. Whether in Coen, Cairns, Sydney, or Melbourne, we provide tailored ESL solutions, supported locally, and backed by our strong supply chain and technical expertise.
We’re proud to have partnered with Little Bush Pantry and look forward to supporting more community-focused retailers in the future.
